Unlock Your Own 2011 Scion tC On A New, Virtual Road Trip

Road trips, scavenger hunts, missions, adventures: these are all things that kids love. So it's no surprise that Scion -- which boasts some of the youngest buyers of any automaker in the U.S. -- has developed an online game that uses each of those elements to promote the all new, 2011 Scion tC.

The game is called "Unlock the tC" -- a fairly nice pun that manages to envelop both games and cars. The gist is fairly simple: over the course of eight weeks, contestants will carry out a cross-country virtual road trip, "motoring" from New York City to Los Angeles and hitting eight major cities along the way. There are "fun 'side-trips'" along the way, and just as in other online games (and soon, Facebook), there are opportunities to earn virtual money that can be spent within the game to personalize your ride. That cash -- called, tCoins -- is "earned by inviting friends to join the adventure", which is also known as enlarging Scion's audience. As you might imagine, "Unlock the tC" heavily incorporates both Facebook and Twitter.

During the competition, Scion will dole out prizes -- 140 each day, in fact. Those include "Flip MinoHD camcorders (60 min.), Slingbox SOLOs, X-mini Capsule Speakers (2), Numark TTUSB Turntables with USB, Nintendo DSi with Korg DS-10+ sets and Scion tC Prize Packs", which says more about Scion's target market than the game itself. At the end of the eight weeks, four finalists will be selected and flown to Los Angeles to participate in a VIP showdown. One of those folks will walk out with a real 2011 tC.

From where we sit, "Unlock the tC" looks a lot like Ford's Fiesta Movement, the major difference being that it's open to anyone, not just 100 or so hipsters who've pled their case online. That makes "Unlock the tC" feel a bit more democratic -- although we'd wager that the four finalists are likely to be the popular kids again (i.e. the ones with the largest social networks). But then, life ain't fair.

"Unlock the tC" doesn't begin until June 1 (and the 2011 tC itself won't debut until fall), but you can preregister for the game today at UnlockThetC.com. If you're iterested in owning a tC, win or lose, note the opt-in checkbox at the bottom of the registration page that will allow a dealer to contact you about taking a ride when the cars arrive on lots this fall.

For a little more info, check out the Scion press release below. And may the best, most popular virtual driver win.

SOURCE: http://www.thecarconnection.com/

Scion tC Convertible Planned for 2012!!

Eager to rejuvenate slowing sales, Scion is planning to add a tC convertible to the lineup for 2012. Inside Line says “Toyota’s youth bent brand is looking for an easy way to inject some life into its lineup”. The tC just received its first redesign after 6 years in production. The xB got a complete redesign and the xA was replaced by the xD.

The Scion tC convertible will probably share the 180-hp four-cylinder engine and choice of six-speed manual and automatic transmissions with the hardtop model. Inside Line expects the convertible tC price to start at under $20,000.

Competition for the 2012 Scion tC convertible will come from the Ford Mustang, Mini Cooper and Mitsubishi Eclipse, which all cost well over the $20,000. Being the least expensive convertible on the market by $4,000 will almost guarantee that the tC convertible is a success.

There are only a few affordable convertibles on the market right now. Also, Toyota just got rid of their only convertible, Toyota Solara, so it makes sense that this would be a good move for Toyota. The only problem with the Scion tC convertible will be finding one during the first year after its release.

Would a convertible help to drop the brands demographic by a few generations? What do you think? Please comment below.

Check Out Scion's Online Episodic Reality Series "Reinvent The Wheels"!

ATTIK and Scion are very proud to announce this six episode series, which is designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car that will further their creative craft while pushing the boundaries of self-expression. ATTIK's ECD and co-founder Simon Needham says, "The primary goal of “Reinvent The Wheels” is to further Scion’s conversation with trendsetting, creative 18-24-year-olds. We're always looking for new ways to spread Scion's messages, and we know the target audience spends a great amount of time interacting online, sharing, socializing and watching. Developing an online reality show is a fresh approach to engaging and entertaining them, and also leverages social networking in igniting buzz."

The all new online episodic reality series from ATTIK and Scion entitled "Reinvent The Wheels” debuted online on March 29th at 9 p.m. Eastern time, 6 p.m. Pacific, exclusively at http://www.reinventthewheels.com/. Check out the website to watch the episode or check out the widget at the bottom of this page.

Please comment below and let us know what you think of the show.

Scion's Pure Pricing Strategy Makes Purchasing a Car Easy

Scion's goal from the start was to change the conventions of the auto industry. They set out to create an affordable, unique & sophisticated vehicle. To create a new environment for people to purchase a car in - the kind of place where you're not sold a car, but rather where you would go to buy a car. Simple, straightforward & convenient - that's Pure Price.

Experience Scion's whole new culture that is changing the way people buy cars. "Pure Price" demonstrates Scion's respect for your time and eliminates the headache of negotiating with a salesperson. This makes the car buying procees very easy!

Scion's "Pure Price" policy means that the price you pay at the dealership for all Scion products and services equals the posted and advertised price, on price menus that are clearly posted in the Conicelli Scion showroom.

Please comment below and let us know what you think of Scion's Pure Pricing Strategy.

Check Out Scikotics: Your Friendly Neighborhood Scion Club!!

Scikotics (a variation of ‘Psychotics’, pronounced ’sigh-kaw-tiks’) is a Scion owners club. It was started in March of 2005 in Tulsa, Oklahoma by Scion enthusiasts in the area. Thanks to Scion Life web forums and the dedicated work of early members, from August of 2005 to March of 2006, there were 11 more chapters created across the U.S.

Scikotics now has over 70 chapters stretching across the United States, and is the largest non-profit Scion owners club in the world.

An important aspect of Scikotics that most other national car clubs lack is a shared message board. All of the chapters have their own area to post local events and have conversations, but there are many common areas for members to chat about anything, whether it is Scion related or not. Please click here to check out Scikotics website.

Conicelli Scion of Conshohocken and Springfield each hosted a Scion event last March called the “Conicelli Scion Spring Show Down”. There were all kinds of awards given for the different types of Scion vehicles.

The proud owners of the Scions that entered in the contest brought their families along for the live entertainment, WYSP Radio Station, and a bunch of other fun activities for the kids.

If you are interested in getting involved with Scikotics, please email Steve Steiner, Scikotics President, at ntwrkguru@gmail.com.

Please leave comments below!

Conicelli Scion Has Locations in Conshohocken and Springfield, PA!!

Conicelli Autoplex has dealerships in two different locations.  Conicelli Scion of Conshohocken is located at 550 Ridge Pike and Conicelli Scion of Springfield is located at 860 Baltimore Pike.

Conicelli Scion of Conshohocken is convenient to Norristown, Ardmore, West Chester, and New Jersey. Our Certified Scion Specialists have the latest information to help you buy, lease, trade-in, or service your Scion. Request a price quote, or call our Internet Hotline toll-free at 1-888-CONICELLI ( 1-888-266-4235.  You can also check us out on the web at Conicelliscionofconshohocken.com.

Conicelli Scion of Springfield is central to metro Philadelphia, and easy to find via New Jersey, Delaware, or Maryland. Our ample selection of New and Certified Pre-Owned Scion tc, xB, xA, and xD offers many choices.   You can reach Conicelli Scion of Springfield at 610-690-6000 to schedule an appointment to test drive a Scion with one of our trained, well knowledged Scion salespeople.  You can also check us out on the web at Conicelliscionofspringfield.com.

Please leave comments below and let us know what you think about Conicelli Scion!!